The Starkey Genesis AI range represents the culmination of over 50 years of innovation in the hearing care industry by Starkey Laboratories, now known as Starkey Hearing Technologies. Founded in 1967 by William F. Austin in the United States, Starkey has grown into one of the world’s leading hearing aid manufacturers, recognised for pioneering advanced technologies and delivering highly personalised solutions.
Over the decades, Starkey has achieved several industry firsts: from launching the first custom in-the-ear (ITE) hearing aid in 1971, to introducing the first completely-in-canal (CIC) model in the early 1990s. In 2018, the company released Livio AI, the first hearing aid equipped with built-in sensors and artificial intelligence, paving the way for a new generation of “smart” hearing devices.
In 2023, Starkey unveiled Genesis AI—its most advanced platform to date. At the core of the system is the Neuro Processor, a next-generation chip capable of performing over 80 million sound adjustments per hour, powered by a deep neural network (DNN). The system is designed to deliver a more natural, intelligent, and adaptive listening experience, incorporating features such as Edge Mode+, health tracking (steps, fall detection), rapid rechargeability, and direct Bluetooth streaming.
Genesis AI marks not only a technical breakthrough but also a philosophical shift: the goal is not just to help people hear better, but to enhance their overall quality of life by transforming the hearing aid into a personal hearing assistant. This platform represents a major milestone in modern audiology and in the broader concept of integrated wellbeing. Read more in our full article.
If you're experiencing sudden or ongoing hearing loss and ear drops haven’t helped, it might be time to consider a modern hearing aid. Today’s devices are discreet, comfortable, and highly advanced—reducing background noise, adapting to your environment, and helping you hear speech more clearly in everyday situations. Whether your hearing loss developed gradually or came on suddenly, it can affect your quality of life. Don’t ignore the signs. Book a free hearing test with one of our certified audiologists and get expert, personalised advice. Take the first step towards clearer hearing and discover how the latest hearing aids can improve your confidence, communication, and overall well-being.
The Starkey Genesis AI hearing aid range, launched in the UK in late 2023, is available in four technology levels—24, 20, 16, and 12. Each level offers increasing functionality, from the number of processing channels to advanced features such as Edge Mode+, automatic environmental adaptation, speech enhancement, and health tracking. Rechargeable versions typically cost around £100 more per aid. Most UK providers include a five-year warranty, aftercare, and a trial period as part of the purchase package.
Model (Tech Level) | Description | Price (per aid / per pair) |
---|---|---|
Genesis AI 24 |
Premium “Excellence” tier: 24 channels, top speech-in-noise and wind reduction, full suite of smart features including transcription, translation, tap control, Edge Mode+, and health tracking. |
From £1,895 / £3,495 |
Genesis AI 20 |
“Advanced” tier: 20 channels, strong noise management, core smart functions such as Edge Mode+, voice assistant, and activity tracking. |
From £1,695 / £3,095 |
Genesis AI 16 |
“Standard” tier: 16 channels, moderate noise reduction, includes Edge Mode+ and basic app functionality (without transcription/translation). |
From £1,495 / £2,595 |
Genesis AI 12 |
“Comfort” tier: 12 channels, essential smart features like health tracking and fall detection, but limited noise management and scenario adaptation. |
From £1,395 / £2,095 |
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The Starkey Genesis AI range has received positive feedback for its cutting-edge AI-powered sound processing. Audiologists have highlighted the updated Neuro Processor as Starkey’s smallest and most powerful to date—offering faster performance and six times more transistors than previous models. It enables up to 80 million real-time adjustments per hour, helping users hear more clearly in dynamic environments. Clinics and users consistently report improvements in speech clarity, streaming quality, and battery life. Many users describe a noticeably clearer sound, especially in higher frequencies, as well as stable Bluetooth connections for calls and media.
Model / Tier | Key Feedback |
---|---|
IIC (Invisible-In-Canal) |
Very discreet, custom fit, strong speech clarity in noise |
Level 12 |
Basic smart features, reliable daily use, limited performance in noisy environments |
Level 24 |
Premium clarity and AI features, strong battery, occasional minor issues with streaming |
In summary, Starkey Genesis AI hearing aids deliver intelligent performance and flexibility, especially when professionally fitted.
AI hearing aids represent a major advancement in audiology, offering smarter, more responsive solutions for people with hearing loss.
Other advanced features may include:
AI also contributes to battery efficiency, especially in rechargeable models, by allocating processing power intelligently depending on the situation. Most leading brands (e.g., Phonak, Oticon, ReSound, Widex, Starkey) now incorporate AI in their premium hearing aid lines. Despite these innovations, professional fitting and real-ear measurements remain essential to maximise the benefits of AI technology. Personalised fitting ensures the device settings align precisely with the user’s hearing thresholds and ear canal acoustics.
Don't let hearing loss keep you from enjoying life's moments. Schedule a hearing test today!
Launched in late February 2023, the Starkey Genesis AI range represents a premium class of advanced hearing aids, featuring an advanced neuro-processor and state-of-the-art AI functionality. Based on Starkey’s Edge Mode+ philosophy, these devices are available in various rechargeable RIC models (mRIC R), offering automatic sound adaptation, Bluetooth streaming, environment recognition, health tracking (falls and activity), and IP68-certified water resistance.
Model | Tech Level / Channels Approx. | Price (GBP) | Key Features |
---|---|---|---|
Genesis AI 24 |
mRIC R Excellence – 24 |
From £1,350 per aid |
Top-tier neuro-processor, up to 22 dB noise reduction, 51-hour battery life, IP68 |
Genesis AI 20 |
mRIC R Advanced – 20 |
From £1,190 per aid |
12 dB noise reduction, 8 dB wind reduction, similar battery performance |
Genesis AI 16 |
mRIC R Comfort – 16 |
From £1,050 per aid |
10 dB wind reduction, great value-performance balance |
Genesis AI 12 |
mRIC R Entry – 12 |
From £1,000 per aid |
Basic AI and auto-adaptation, fewer channels, ideal for budget-conscious users |
The Starkey Genesis AI IIC (Invisible-in-Canal) is one of the most discreet and technologically advanced hearing solutions currently available. Custom-made from an ear impression, it is designed to sit deep within the ear canal, making it virtually invisible.
Despite its compact size, the IIC integrates Starkey’s powerful AI-based neuro-processor, capable of performing millions of sound adjustments per hour. This delivers natural, personalised listening, even in acoustically challenging environments.
Key advantages include:
However, the small size means some limitations:
The Genesis AI IIC is ideal for individuals with mild to moderate hearing loss seeking maximum discretion without compromising on sound quality. However, it may not be suitable for users who require app-based controls or advanced connectivity, and it requires good dexterity for daily handling.
The Starkey Genesis AI CIC 312 is the completely-in-canal (CIC) wireless version of the award-winning Genesis AI range. This fully custom-made hearing aid harnesses the power of the Starkey Neuro Processor and Bluetooth connectivity, while maintaining a discreet profile deep within the ear canal.
🔧 Key Technical Features
✅ Benefits
⚠️ Limitations
The Starkey Genesis AI ITC R is a rechargeable in-the-canal (ITC) hearing aid from the Genesis AI range. Custom-moulded to fit snugly within the ear canal, it features a discreet outer profile that remains partially visible when worn.
These devices offer a secure, personalised fit using ear impressions for optimal comfort. They incorporate the powerful Starkey Neuro Processor, which enables intelligent audio processing with over 80 million sound adjustments per hour—enhancing speech clarity and reducing background noise.
The outer shell is IP68-rated, providing robust protection against dust and water (up to 1 metre), thanks to Pro8 HydraShield™ technology. The built-in lithium-ion rechargeable battery delivers up to 42 hours of use without streaming, and approximately 36 hours with streaming—performance that is comparable to other ITE/ITC models in the Genesis AI line-up.
The device is compatible with the Creator/Custom charger and includes advanced features such as Edge Mode+ for adaptive listening, full control via the My Starkey app, and health tracking capabilities.
✅ Key Benefits
⚠️ Considerations
The Starkey Genesis AI RIC range features Receiver-in-Canal (RIC) hearing aids designed to deliver comfort, discretion, and advanced technology. Equipped with the innovative Starkey Neuro Processor, these devices perform over 80 million sound adjustments per hour using deep neural network processing—ensuring optimal speech clarity, even in noisy environments.
The Genesis AI RIC is available in three rechargeable variants:
Thanks to Pro8 HydraShield™ technology, these hearing aids are IP68-rated, providing resistance to dust, moisture and water immersion up to 1 metre. Bluetooth connectivity allows for direct audio streaming, hands-free calls (iOS only), and full access to the My Starkey app, which includes remote control, health monitoring (step tracking, fall detection), and Edge Mode+ for instant acoustic fine-tuning.
✅ Key Benefits
⚠️ Considerations
The Starkey Genesis AI BTE represents the behind-the-ear evolution of the Genesis AI range—ideal for those seeking high-performance sound, full connectivity, and maximum amplification. Like all devices in the Genesis line-up, these models are powered by the Starkey Neuro Processor with a DNN (Deep Neural Network) accelerator, enabling over 80 million sound adjustments per hour for a truly natural and lifelike listening experience, even in challenging environments.
The BTE design provides a lightweight, discreet and ergonomic fit behind the ear, ensuring all-day comfort and stability.
These hearing aids feature rechargeable lithium-ion batteries, delivering up to 51 hours of use on a single charge. Fast charging and a portable charging case with extra charges are also available for added convenience. Integrated Bluetooth connectivity allows for direct audio streaming, hands-free calls (especially with iPhone), and full access to the My Starkey app, which includes advanced functions such as:
The devices are IP68-rated for dust and water resistance, with Pro8 HydraShield™ coating that protects against moisture (up to 1 metre deep).
According to a review by Wired, the Genesis AI BTE RIC RT models offer "phenomenal performance", superior comfort, and no background hiss. However, the price range—between £2,750 and £4,500 per pair—positions them in the premium segment. Audiologists agree: while sound quality is truly top-tier, achieving optimal results requires a professional fitting.
✅ Key Benefits
⚠️ Considerations
Don't let hearing loss keep you from enjoying life's moments. Schedule a hearing test today!
Each level offers high-quality sound and comfort, allowing users to choose based on their lifestyle, hearing loss, and budget.
Schedule a free hearing test today!
The intuitive My Starkey app provides full control and a wide range of smart features, allowing users to:
Starkey Genesis AI combines a powerful AI processor, modern connectivity, and an advanced app ecosystem to deliver a premium hearing experience. However, to unlock its full potential, a professional fitting is essential to ensure optimal performance.
It's time to finally check your hearing health. Sign up for a free consultation with a licensed hearing care professional today!
Edge Mode+ is a standout feature available in Starkey Genesis AI hearing aids, designed to offer real-time sound adjustments tailored to the user's environment. Activated with a simple tap on the device or through the My Starkey app, Edge Mode+ uses on-board AI to analyse the surrounding acoustic environment instantly. It then adjusts speech enhancement, noise management, and directional microphones to improve clarity—especially in challenging listening situations, such as background noise or sudden changes in sound conditions. Unlike traditional automatic settings that rely on pre-programmed environments, Edge Mode+ responds intelligently and dynamically to unique scenarios, helping users hear speech more clearly without the need to manually switch programs. The My Starkey app complements this functionality by offering a comprehensive interface for hearing aid control and personalisation. Available for both iOS and Android, the app allows users to:
The app is also used for remote fine-tuning through TeleHear, enabling hearing care professionals to adjust settings without requiring in-person visits. Together, Edge Mode+ and the My Starkey app offer a powerful, user-friendly hearing experience that combines AI-powered adaptability with personal control—enhancing both hearing clarity and overall convenience for everyday life.
🔋 StarLink Chargers 2.0 and Premium Chargers
📺 StarLink TV Streamer (LE Audio – Auracast Ready)
This accessory streams high-quality audio directly from the television to hearing aids using Bluetooth Low Energy Audio, with support for Auracast broadcast technology, enabling private or shared listening experiences.
Starkey’s accessories for Genesis AI enhance the user experience by offering reliable support across streaming, charging, and sound management—ensuring users get the most from their hearing technology in any environment.
Available for iOS and Android, the app allows users to:
Starkey’s Edge AI hearing aids represent the pinnacle of hearing aid design—featuring a next-generation Neuro Processor with DNN, Bluetooth LE Audio with Auracast support, all-day battery life, rugged IP‑rated durability, powerful personalisation via the My Starkey ecosystem, and intelligent Edge Mode+ for real‑time listening optimisation. It’s a high-end, fully integrated solution suited to users seeking premium hearing clarity, convenience, and health-tracking capabilities.
Both Edge AI and Genesis AI integrate with the My Starkey app, allowing:
Edge AI extends functionality with Apple Watch support, offering added convenience through wrist-based control.
The Edge AI is a significant upgrade over Genesis AI, offering:
Meanwhile, Genesis AI remains a reliable and well-performing solution with excellent battery life and AI-based sound processing—particularly suitable for users in more predictable or quieter environments.
Sign up for a free consultation with a licensed hearing care professional today! It's time to finally check your hearing health!
Feature | Oticon Intent | Starkey Genesis AI |
---|---|---|
Launch |
Feb 2024 |
Late 2023 |
AI Processing |
DNN 2.0 + 4D Sensor for listening intent |
High-speed Neuro Processor with dynamic AI adaptation |
Form Factors |
MiniRITE R only |
Multiple (RIC, custom in-ear, rechargeable & non-rechargeable) |
Battery Life |
~20 hours per charge |
Up to 51 hours (RIC RT), long-term replaceable options |
Connectivity |
LE Audio, Auracast compatibility |
LE Audio, health tools, remote tuning |
Speech Clarity |
Exceptional in speech-in-noise environments |
Strong clarity; responsiveness with Edge Mode+ |
Both hearing aids represent state-of-the-art technology. Oticon Intent may offer unmatched comprehension in background noise thanks to its 4D Sensor and tuning precision. Genesis AI delivers greater flexibility, longer battery life, and richer accessory-based personalisation. Ultimately, the choice should be based on individual listening environments, health features, and lifestyle preferences, and guided by a qualified hearing care professional for optimal fitting.
It's time to finally check your hearing health. Sign up for a free consultation with a licensed hearing care professional today!
Feature | Starkey Evolv AI | Starkey Genesis AI |
---|---|---|
Sound Processing |
~55 million adjustments/hour |
Up to ~80 million adjustments/hour |
Speech Clarity |
Good in noise, less adaptive |
Enhanced clarity in noisy and dynamic settings |
App Platform |
Thrive app (basic control/features) |
My Starkey app (full Edge Mode+, translation, etc.) |
Battery & Fit |
Solid battery life, traditional fit |
Improved ergonomics, longer-lasting rechargeable |
While Evolv AI remains a competent and reliable hearing aid, Genesis AI represents a significant advancement with more powerful processing, refined controls through the My Starkey app, and enhanced adaptability in everyday acoustic situations.
Sign up for a free consultation with a licensed hearing care professional today! It's time to finally check your hearing health!
Feature | Oticon Real | Starkey Genesis AI |
---|---|---|
AI Processing |
More Sound Intelligence 2.0 with wind and sudden sound stabilisers |
Neuro Processor with continuous 80M adjustments/hour |
Noise Handling |
Excellent in wind/handling noise scenarios |
Strong in dynamic environments; Edge Mode+ boosts clarity |
Connectivity |
Bluetooth streaming, iOS & Android compatible |
Same; plus full app-based control, health tracking |
Battery Life |
~24 hours rechargeable use |
Up to 51 hours in RIC RT; multi-day options available |
Form Factors |
Behind‑the‑ear only |
Multiple styles (RIC, custom, rechargeable & non-recharge) |
Starkey’s Genesis AI hearing aids offer a broad palette of colours across all form factors, ensuring both discretion and personal expression.
Receiver‑in‑Canal (RIC) Models
The full RIC range—including RIC RT, mRIC R, and RIC 312—is available in the following discreet and stylish colours:
These options offer users flexibility to match skin tone or personal taste, enhancing discretion or style as preferred.
Custom In‑the‑Ear (ITE), ITC, CIC & IIC Models
The completely-in-canal, invisible-in-canal, in‑the‑canal, and in‑the‑ear rechargeable models come in the following faceplate colours:
Shell colours for these models include:
These colour choices allow for both subtlety and personalisation in custom-fit devices.
It's time to finally treat your hearing loss. Sign up for a free consultation with a licensed hearing care professional today to determine if you have hearing loss. It’s the start of your journey towards better hearing.
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