Hidden Hearing hearing aids review

Hidden Hearing is one of the UK's largest hearing aid retailers, ranking second or third nationwide. The company operates approximately 80 branches across the country and employs around 200 hearing aid dispensers. Its head office is based in Maidstone, Kent. Hidden Hearing is part of the William Demant Group, which also owns the hearing aid manufacturers Oticon and Bernafon. As such, customers are often recommended devices from these two leading brands. While these are high-quality instruments, the company’s affiliation may limit the variety of hearing aids offered. Some of the hearing aids supplied by Hidden Hearing are rebranded versions of original devices. While the underlying technology remains the same, the different naming can make it difficult for customers to compare products or prices with other providers. If you're uncertain about the specific identity of a hearing aid model from Hidden Hearing, read our article: we're available to help clarify and advise.

Hidden Hearing hearing aids features and technology levels

Hidden Hearing offers a range of advanced hearing aids primarily from Oticon and Bernafon, both under the Demant Group umbrella. These devices incorporate cutting-edge technologies designed to enhance sound quality, user comfort, and overall hearing experience.​ Here are the best Hidden Hearing aids.

Oticon Hearing Aids

Oticon's latest models, such as the Oticon Intent, feature BrainHearing™ technology, which supports the brain's natural processing of sound, leading to improved speech understanding and reduced listening effort. These devices also include 4D user-intent sensors that adapt to the user's listening environment in real-time. Additional features encompass deep neural network processing, sudden sound stabilization, and seamless smartphone streaming capabilities. Oticon hearing aids are available in various styles, including miniRITE and miniBTE, catering to different user preferences and degrees of hearing loss. 

Bernafon Hearing Aids

Bernafon's premium offering, the Encanta series, comes in multiple technology levels (400, 300, 200), each providing varying degrees of advanced features. Key technologies include Smart Sensor, which detects user movement to adjust sound settings; Smart Directionality for focused listening; and Smart Noise Reduction powered by Machine Learning 2.0. These devices also offer Bluetooth® connectivity, rechargeability, and a dedicated music program for enhanced audio experiences. ​

Both Oticon and Bernafon hearing aids available through Hidden Hearing are designed to address a wide range of hearing needs, ensuring users receive personalized and effective hearing solutions.

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Hidden Hearing reviews and opinions

Hidden Hearing is a prominent UK-based hearing aid provider, operating approximately 80 clinics nationwide and offering home visit services. As part of the Demant Group, Hidden Hearing primarily dispenses hearing aids from Oticon and Bernafon, both reputable brands in the hearing care industry.​

  • Customer Experiences: According to a Which? survey conducted in June 2022, customer experiences with Hidden Hearing are mixed. Some clients praised the professionalism and dedication of the staff, noting instances where the company went "the extra mile," such as posting batteries during COVID-19 isolation periods. However, others reported feeling pressured to make purchases, with 45% of surveyed customers indicating they felt coerced into buying during their visits.
  • Pricing Transparency: Hidden Hearing does not publicly list hearing aid prices online, which can make it challenging for consumers to compare costs with other providers. This lack of transparency may hinder informed decision-making for potential customers.​
  • Product Range and Technology: The company offers a range of hearing aids equipped with advanced features, including BrainHearing™ technology and deep neural network processing, designed to enhance sound quality and user experience. However, the focus on Oticon and Bernafon products may limit options for consumers seeking a broader selection of brands.​
  • Aftercare Services: Hidden Hearing provides aftercare services, including follow-up appointments and maintenance support. Some customers have reported positive experiences with these services, citing professional staff and comprehensive support. Nevertheless, there have been instances where clients felt the aftercare did not meet their expectations, highlighting the importance of consistent service quality.​
  • Conclusion: Hidden Hearing offers advanced hearing aid technology and accessible services across the UK. While many customers appreciate the professionalism and support provided, concerns about sales pressure and pricing transparency suggest that prospective clients should approach with careful consideration. Comparing offerings from multiple providers may help ensure the best fit for individual hearing needs and preferences. 
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Hidden Hearing prices in the UK

​Hidden Hearing offers a range of hearing aids in the UK, primarily from Oticon and Bernafon, tailored to various levels of hearing loss and lifestyle needs. While specific prices are not publicly listed, information from independent sources provides insight into the pricing structure.​

Technology Level

Example Model

Estimated Price (Pair)

Features

Essential

Bernafon Alpha 3

Not specifed

Basic sound quality, suitable for quiet environments

Good Performance

Oticon Intent 4

Not specifed

Improved sound in moderate noise, rechargeable options

Advanced

Oticon Intent 3

From £3,400

Enhanced sound in noisy settings, Bluetooth connectivity

Premium

Oticon Intent 2

From £4,400

High-quality sound in various environments, advanced features

Premium+

Oticon Intent 1

From £5,500

Top-tier sound quality, comprehensive feature set

*Note: Prices are based on reports from independent audiology providers and may vary.​

Included Services

Hidden Hearing's pricing typically encompasses:​

  • 90-day money-back guarantee
  • 4-year hearing aid maintenance, including biannual check-ups
  • Free batteries for life (for devices with disposable batteries)
  • Online and in-person consultations
  • Access to the Hidden Hearing welcome programme, offering tips and advice​

Financing Options

Flexible payment plans are available, allowing customers to spread the cost over 12 months with 0% interest. Details can be obtained from local clinics or by contacting Hidden Hearing directly.​

Considerations

While Hidden Hearing provides comprehensive services and advanced hearing aid options, potential customers should be aware that prices may be higher compared to some independent providers. It's advisable to compare offerings and consult with audiologists to determine the best solution for individual hearing needs and budgets.​

For more detailed information or to book a free hearing test, visit Hidden Hearing's official website or contact their customer service.

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Hidden Hearing hearing aids models

Hidden Hearing offers a comprehensive range of modern digital hearing aids in the UK, featuring advanced technologies and various styles to suit individual needs. Their offerings primarily include devices from Oticon and Bernafon, both renowned for their innovative hearing solutions.​

Hearing Aid Styles and Features

Hidden Hearing provides multiple hearing aid styles:​

  • In-the-Ear (ITE): Custom-made devices that fit entirely within the outer ear, offering discretion and comfort.
  • Behind-the-Ear (BTE): Versatile aids suitable for various degrees of hearing loss, with components housed behind the ear and connected to an earmold inside the ear canal. 
  • Rechargeable Hearing Aids: Devices equipped with rechargeable batteries, eliminating the need for regular battery replacements. ​
  • Bluetooth® Hearing Aids: Aids that can connect wirelessly to smartphones, TVs, and other devices, allowing direct streaming of audio. ​

Advanced Technology

  • Oticon's latest models, such as the Oticon Intent™, incorporate groundbreaking 4D sensors that recognize and adapt to the user's listening intentions, providing a seamless and personalized experience.
  • Bernafon's Encanta™ series offers advanced Bluetooth® connectivity and a unique 'Music Experience' program, enhancing sound quality for music lovers. ​

Trial and Aftercare

  • Hidden Hearing offers a 60-day risk-free trial, allowing users to experience the benefits of their hearing aids before making a commitment. Additionally, they provide comprehensive aftercare services, including free batteries for three years, regular check-ups, and maintenance support. ​
For more detailed information on specific models and to explore the full range of hearing aids, you can visit Hidden Hearing's official website or contact their customer service for personalized assistance.

Hidden Hearing hearing aids alternatives

For those exploring alternatives, several national retailers provide hearing care services, including:

In addition, independent hearing aid dispensers offer a wider choice of brands, transparent pricing, and often a more personalised approach.

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Hidden Hearing vs Specsavers

​When comparing Hidden Hearing and Specsavers as hearing aid providers in the UK, several factors such as product offerings, pricing, service accessibility, and aftercare services come into play.​

🔍 Brand Affiliation & Product Range

  • Hidden Hearing: Part of the Demant Group, Hidden Hearing primarily offers hearing aids from Oticon and Bernafon. These brands are known for advanced features like BrainHearing™ technology and deep neural network processing. Models include Oticon Intent, Real, and Own, catering to various degrees of hearing loss. ​
  • Specsavers: Specsavers provides a mix of branded and own-label hearing aids. Their proprietary "Advance" range is manufactured in collaboration with companies like Phonak and Signia, often based on previous-generation technology. They also offer devices from brands such as ReSound. ​

💷 Pricing & Value

  • Hidden Hearing: Specific pricing is not publicly listed. However, reports suggest that their hearing aids may be priced higher compared to other retailers. For instance, a user noted that Hidden Hearing quoted roughly double the price for the same hearing aids compared to Specsavers. ​
  • Specsavers: Prices for Specsavers' hearing aids typically start from around £495 per device. Their transparent pricing structure and competitive rates make them an attractive option for cost-conscious consumers. ​

🏪 Clinic Access & Services

  • Hidden Hearing: Operates approximately 80 clinics across the UK and offers home visit services, providing flexibility for those unable to attend in-person appointments. ​
  • Specsavers: With over 400 locations nationwide, Specsavers boasts a widespread presence. However, they do not offer home visit services, which might be a limitation for some customers.​

🛠️ Aftercare & Support

  • Hidden Hearing: Offers a 60-day risk-free trial, free batteries for three years, and regular check-ups as part of their aftercare services. ​
  • Specsavers: Provides a four-year warranty, free aftercare, and a 90-day money-back guarantee, ensuring long-term support for their customers.

🧾 Customer Experience

  • ​According to a Which? report, Hidden Hearing had the highest percentage of customers (45%) feeling pressured into purchases, indicating a potential area of concern regarding sales tactics. 
  • Specsavers also received criticism in this area but to a lesser extent.​

Feature

Hidden Hearing

Specsavers

Brands offered

Oticon, Bernafon

Advance (own brand), Phonak, Signia, ReSound

Price range

Higher; specific prices not listed

Starting from £495 per device

Clinic access

~80 clinics; offers home visits

400+ locations; no home visits

Aftercare

60-day trial, free batteries, check-ups

90-day guarantee, 4-year warranty

Customer feedback

Reports of sales pressure

Some concerns, but generally positive

In conclusion, Hidden Hearing may be suitable for those seeking advanced hearing aid technology and personalized services, albeit at a higher price point. Conversely, Specsavers offers a broader range of brands at more competitive prices, with extensive clinic access, making them a viable option for budget-conscious consumers. Prospective buyers should consider these factors alongside personal preferences and needs when selecting a hearing aid provider.

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Hidden Hearing vs Boots Hearingcare

When comparing Boots Hearingcare and Hidden Hearing, both prominent UK hearing aid providers, several distinctions emerge regarding brand offerings, service accessibility, and pricing transparency.​

Brand Offerings and Manufacturer Affiliations

  • Boots Hearingcare operates through a partnership with David Ormerod Hearing Centres, a company within the Sonova Group. This affiliation means that Boots primarily offers hearing aids from Sonova-owned brands such as Phonak and Unitron. Additionally, Boots has introduced its own brand, AudioNova, which is not available through other retailers, potentially limiting cross-comparison options for consumers.​
  • Hidden Hearing, on the other hand, is part of the Demant Group, which owns Oticon and Bernafon. As a result, Hidden Hearing predominantly dispenses hearing aids from these two brands. Some of their products may be rebranded, making it challenging for consumers to compare prices or features with equivalent models elsewhere.​

Service Accessibility and Aftercare

  • Boots boasts a widespread presence with over 400 locations across the UK, providing easy access for many customers. However, they do not offer home visit services, which could be a limitation for individuals with mobility issues or those preferring in-home consultations.​
  • Hidden Hearing operates approximately 80 clinics nationwide but distinguishes itself by offering home visit services, adding a layer of convenience for clients unable to attend in-person appointments.​

Pricing Transparency and Consumer Experience

  • Both providers have been noted for a lack of pricing transparency, as they do not publicly list hearing aid prices online. This practice can make it difficult for consumers to make informed cost comparisons.​
  • According to a Which? report, Hidden Hearing had the highest percentage of customers (45%) feeling pressured into purchases, indicating a potential area of concern regarding sales tactics. Boots also received criticism in this area but to a lesser extent.​

In summary, while both Boots Hearingcare and Hidden Hearing offer quality hearing aids backed by major manufacturers, differences in brand selection, service accessibility, and customer experience may influence consumer choice. Prospective buyers should consider these factors alongside personal preferences and needs when selecting a hearing aid provider.

Hidden Hearing vs Amplifon

When comparing Hidden Hearing and Amplifon, two prominent hearing aid retailers in the UK, several distinctions emerge regarding product offerings, service accessibility, and customer experience.​

Brand Affiliations and Product Range

  • Hidden Hearing is part of the Demant Group, which owns hearing aid manufacturers Oticon and Bernafon. Consequently, their product offerings primarily feature these two brands. Some devices may be rebranded, making direct price comparisons with other retailers challenging.​
  • Amplifon, an independent global hearing care provider, offers a broader selection of hearing aids from various manufacturers, including Phonak, ReSound, and Widex. This diversity allows for a more tailored approach to individual hearing needs.​

Service Accessibility and Aftercare

  • Hidden Hearing operates approximately 80 clinics across the UK and offers home visit services, providing flexibility for those unable to attend in-person appointments. Their aftercare includes a 60-day risk-free trial, free batteries for three years, and regular check-ups.​
  • Amplifon boasts a larger presence with over 200 locations nationwide. They provide comprehensive aftercare services, including lifetime support, free hearing tests, and personalized follow-up appointments to ensure optimal device performance.​

Pricing and Transparency

  • Hidden Hearing does not publicly list hearing aid prices online, which can make it difficult for consumers to compare costs with other providers. This lack of transparency may hinder informed decision-making for potential customers.​
  • Amplifon offers more transparent pricing, with various financing options available to accommodate different budgets. Their wide range of products across multiple brands allows for competitive pricing tailored to individual needs.​

Customer Experience

  • According to a Which? report, Hidden Hearing had the highest percentage of customers (45%) feeling pressured into purchases, indicating a potential area of concern regarding sales tactics.
  • Amplifon, while not immune to such criticisms, generally receives positive feedback for their customer service and professional approach..
Both Hidden Hearing and Amplifon offer quality hearing aids and services. Hidden Hearing may appeal to those seeking devices from Oticon or Bernafon and who value home visit options. Amplifon, with its broader product range and greater transparency, may be better suited for consumers looking for diverse options and clear pricing structures. Prospective buyers should consider these factors alongside personal preferences and needs when selecting a hearing aid provider.

Is Hidden Hearing a con?

​Hidden Hearing is a legitimate and established hearing care provider in the UK, operating over 280 clinics nationwide. The company is part of the Demant Group, which also owns hearing aid manufacturers Oticon and Bernafon. Consequently, Hidden Hearing primarily offers devices from these two brands.​ Customer reviews present a mixed picture. On the positive side, Hidden Hearing has received high ratings on platforms like REVIEWS.io, with an average score of 4.7 out of 5 based on 1,576 reviews, and 94% of reviewers recommending the company . Customers have praised the professionalism of staff and the quality of aftercare services.​ However, there are concerns regarding pricing and sales practices. Some customers have reported feeling pressured to make purchases and have noted that prices for hearing aids can be significantly higher compared to other providers. For instance, a customer on the MoneySavingExpert forum highlighted a price difference of over £2,000 for the same hearing aid model when compared to another supplier .​Additionally, the Which? report indicates that Hidden Hearing had the highest percentage of customers (45%) feeling pressured into purchases among the major hearing aid providers .​ In summary, while Hidden Hearing is a legitimate company offering quality hearing care services, potential customers should be aware of the reported sales pressure and higher pricing. It's advisable to compare offerings from multiple providers and consider independent reviews before making a decision.

Hidden Hearing branches in the UK

Hidden Hearing operates an extensive network of over 280 clinics across the UK, providing accessible hearing care services nationwide. ​ To locate a Hidden Hearing clinic near you, visit their official clinic directory:  hiddenhearing.co.uk

At each clinic, Hidden Hearing offers a range of services, including:​

  • Free hearing tests conducted by certified audiologists.​
  • Ear wax removal using the latest technology.​
  • Hearing aid fittings with devices from leading brands like Oticon and Bernafon.​
  • Aftercare services, including free batteries for the first three years, regular check-ups, and maintenance support. ​

For added convenience, Hidden Hearing also offers home visit appointments and remote consultations through the Oticon RemoteCare app, allowing real-time adjustments and support from the comfort of your home. ​ To book a free hearing test or learn more about their services, you can contact Hidden Hearing at 0800 0372 080 or visit their website

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Hidden Hearing services: what to know

​Hidden Hearing is a prominent UK-based hearing care provider offering a comprehensive suite of services designed to support individuals throughout their hearing health journey.​

Comprehensive Hearing Assessments

Hidden Hearing provides free, in-depth hearing tests conducted by certified professionals. These assessments include a discussion of your hearing concerns, a physical examination of your ears, and a series of tone, speech, and word tests. Results are typically available the same day, enabling prompt recommendations for suitable hearing solutions. 

Advanced Hearing Aid Technology

The company offers a range of modern digital hearing aids, including models like Oticon Intent™, Oticon Real™, and Bernafon Encanta™. These devices feature technologies such as BrainHearing™, Bluetooth® connectivity, and rechargeable batteries, catering to various degrees of hearing loss and lifestyle preferences. ​

Aftercare and Support

Hidden Hearing's aftercare programme includes:​

  • A 60-day money-back guarantee
  • A 24-month warranty on hearing aids
  • Free batteries for the first three years
  • Lifetime servicing and maintenance
  • Six-monthly check-ups and annual hearing tests ​

Additionally, the Oneplan protection scheme offers coverage against loss, theft, and accidental damage for an annual fee, providing peace of mind for up to five years. ​

Accessibility and Convenience

With over 75 high-street hearing centres and more than 260 clinics across the UK, Hidden Hearing ensures accessible services nationwide. For added convenience, they offer home visit appointments and remote consultations through the Oticon RemoteCare app, allowing real-time adjustments and support from the comfort of your home. ​

Additional Services

Beyond hearing aids, Hidden Hearing provides ear wax removal services at select clinics and offers a range of accessories, including TV adapters and remote controls, to enhance the user experience. ​

For more information or to book a free hearing test, visit Hidden Hearing's official website or contact their customer service.

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Hidden Hearing hearing tests with audiologist and hearing machines

​Hidden Hearing offers comprehensive hearing care services across the UK, focusing on personalized assessments and advanced hearing solutions.​

  • Hearing Tests with Audiologists: At Hidden Hearing, audiologists and hearing aid dispensers conduct free, in-depth hearing assessments. These evaluations include discussions about your hearing concerns, medical history, and lifestyle factors. A physical examination of the ears is performed to identify any medical conditions that might affect hearing. The assessment also comprises a series of tone, speech, and word tests, such as the ACT™ test, designed to measure how well you can hear speech in noisy environments. Results are typically available on the same day, allowing for immediate discussion of potential solutions. ​
  • Hearing Aid Options: Based on the assessment results, audiologists may recommend hearing aids tailored to your specific needs. Hidden Hearing offers a range of modern digital hearing aids, including models like Oticon Intent™, Oticon Real™, and Bernafon Encanta™. These devices feature technologies such as BrainHearing™, Bluetooth® connectivity, and rechargeable batteries, catering to various degrees of hearing loss and lifestyle preferences. ​
  • Aftercare and Support: Hidden Hearing provides comprehensive aftercare services, including a 60-day risk-free trial, free batteries for three years, and regular check-ups. Their audiologists are trained to conduct hearing tests and, based on your results, suggest solutions that are suited to you. They stay up to date with the latest hearing research to help you find the best solution for your hearing needs. 

Pros and cons of Hidden Hearing hearing aids

Hidden Hearing is a well-established hearing aid provider in the UK, headquartered in Kent. With around 80 clinics across the country and a network of 200 hearing aid dispensers, it stands as the third-largest hearing aid retailer nationwide. The company is part of the Demant Group, which also owns the hearing aid manufacturers Oticon and Bernafon—two prominent names in the global hearing care industry.

✔️ Benefits of Choosing Hidden Hearing

  • One of Hidden Hearing’s main advantages is its accessibility. With clinics located on many high streets, finding a nearby location is typically straightforward. The company also offers flexible home visit appointments, which can be especially convenient for those with mobility issues or busy schedules.

Points to Consider Before Choosing Hidden Hearing

  • However, there are a few potential drawbacks to be aware of. Because Hidden Hearing is part of the same group that manufactures Oticon and Bernafon devices, recommendations may naturally favour these brands. While both are reputable, this connection could lead to less variety in the hearing aids offered, limiting customer choice.
  • Another concern is the company’s lack of price transparency. Hidden Hearing does not publish hearing aid prices online, making it harder for prospective customers to compare options and budget effectively. For many, this missing information can be a barrier to making informed decisions.
  • In addition, a recent Which? report noted that Hidden Hearing had the highest rate of customers reporting pressure to buy, with 45% saying they felt pushed into making a purchase.

In summary, while Hidden Hearing offers convenience and strong brand affiliations, potential buyers should consider the limited pricing visibility and possible brand bias before committing.

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Hidden Hearing digital models

Hidden Hearing offers a comprehensive range of digital hearing aids designed to enhance auditory experiences through advanced technology and personalized features.​

  • Key Benefits of Digital Hearing Aids: Modern digital hearing aids from Hidden Hearing are tailored to individual hearing needs, automatically adjusting to various listening environments. They can wirelessly connect to Bluetooth® devices, allowing seamless integration with smartphones and TVs. Many models are discreet, improving speech understanding and reducing listening effort. Additionally, the purchase includes extensive aftercare services, such as a 60-day money-back guarantee and free batteries for three years. ​

Popular models

Description

Oticon Intent™

Features 4D user-intent sensors that adapt to the user's listening environment, offering a personalized experience. ​

Oticon Real™

Utilizes BrainHearing™ technology to deliver clear speech and reduce listening effort, even in challenging environments. 

Oticon Own™

Custom-made in-the-ear devices designed for comfort and discretion, available in various styles to suit individual preferences.

Bernafon Alpha™

Delivers impressive sound quality with Swiss technology, providing an entry-level solution that removes unwanted noise and feedback. ​

Bernafon Encanta™

Offers exceptional sound quality with advanced Bluetooth® technology and a unique 'Music Experience' program. ​

  • Advanced Features: Hidden Hearing's digital hearing aids incorporate features like 360-degree sound experience, BrainHearing™ technology, feedback reduction, tinnitus support, Bluetooth connectivity, and rechargeable batteries. These innovations aim to provide a natural listening experience, minimize disruptions, and offer convenience in daily use. ​
  • Trial and Aftercare: Customers can try hearing aids risk-free for 60 days. Hidden Hearing also provides lifelong aftercare, including free batteries, adjustments, cleanings, and repair services, ensuring ongoing support for users. 

For more information or to book a free hearing test, visit Hidden Hearing's official website or contact their customer service.

Hidden Hearing brands to know

Hidden Hearing offers a diverse range of advanced hearing aids from leading brands, tailored to meet various hearing needs and preferences.​

Oticon Hearing Aids

Oticon, a Danish company, provides several innovative models:​

  • Oticon Intent™: Features groundbreaking 4D user-intent sensors that adapt to the user's listening environment, offering a personalized experience. 
  • Oticon Real™: Utilizes BrainHearing™ technology to deliver clear speech and reduce listening effort, even in challenging environments. ​
  • Oticon Own™: Custom-made in-the-ear devices designed for comfort and discretion, available in various styles to suit individual preferences. ​

Bernafon Hearing Aids

Bernafon, known for Swiss innovation, offers:​

  • Bernafon Encanta™: Equipped with advanced Bluetooth® technology and a unique 'Music Experience' program, providing exceptional sound quality. ​
  • Bernafon Alpha™: Delivers clear and natural sound, suitable for various degrees of hearing loss, and includes tinnitus relief features. ​

Starkey Hearing Aids

Starkey's Livio Edge AI model offers:​

  • Advanced artificial intelligence for improved speech understanding.​
  • Bluetooth connectivity and rechargeable options.​
  • Tinnitus relief technology and water-resistant design. ​

Hearing Aid Styles and Features

Hidden Hearing provides various styles, including:​

  • In-the-Ear (ITE): Custom-made devices that fit entirely within the outer ear, offering discretion and comfort. ​
  • Behind-the-Ear (BTE): Versatile aids suitable for different levels of hearing loss, with components housed behind the ear. ​
  • Features across models may include Bluetooth® connectivity, rechargeable batteries, and water and dust resistance.

Trial and Aftercare

  • Hidden Hearing offers a 60-day risk-free trial, allowing users to experience the benefits of their hearing aids before making a commitment. Additionally, they provide comprehensive aftercare services, including free batteries for three years, regular check-ups, and maintenance support. ​

For more detailed information on specific models and to explore the full range of hearing aids, you can visit Hidden Hearing's official website or contact their customer service for personalized assistance.

Hidden Hearing overview in the Which? Report

​According to the 2025 Which? Report on hearing aid providers, Hidden Hearing is a significant player in the UK market, operating over 280 local clinics nationwide. The company is owned by William Demant Holding, which also owns the hearing aid manufacturers Oticon and Bernafon. Consequently, Hidden Hearing primarily offers devices from these two brands, with many customers reportedly purchasing Oticon hearing aids .​

  • Customer feedback from the Which? survey presents a mixed picture. Some clients appreciated the professionalism and thoroughness of the staff, noting positive experiences such as receiving batteries by post during COVID-19 isolation periods. However, a notable portion of respondents reported feeling pressured to make purchases, with comments highlighting a sense of urgency imposed by sales assistants and a lack of alternative options presented .​
  • In terms of pricing, Hidden Hearing does not publicly list hearing aid prices online, which can make it challenging for consumers to compare costs with other providers. This lack of transparency may hinder informed decision-making for potential customers .​
  • The Which? Report also indicates that independent hearing aid providers tend to receive higher customer satisfaction ratings compared to larger chains like Hidden Hearing. Independent retailers were rated as excellent with five stars in most categories, including staff professionalism, customer service, hearing aid suitability, and value for money. The average price through an independent retailer was reported to be £3,217.74, though this figure may vary depending on the specific provider .​
  • In summary, while Hidden Hearing offers a wide network of clinics and access to reputable hearing aid brands, potential customers should be aware of the reported sales pressure and lack of pricing transparency. Comparing services and prices with independent providers may be beneficial for those seeking a more personalized and potentially cost-effective hearing care solution.

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